With the economic recovery putting along, I’m hearing a lot about the creation of ‘green jobs’ lately. Most recently I read an article in The Coast by Chris Benjamin. It had some exciting numbers. For every $1 million invested in green industries, 18 jobs are created. For every $1 million invested in oil and gas, 3.7 jobs are created.

Huh.

That’s fantastic news. If enough people realize this, governments are going to be forced to put money into green industries. Job creation is a big deal, and if the government runs with this, it’s win win! Well, oil and gas doesn’t win, but we don’t want them to anyway.

The same article uses Germany as an example. Their apartment retrofit program has created 140 000 jobs and saved the government €4 billion in unemployment payments. Those are more impressive numbers.

I feel the strong forces of oil and gas are what is holding these industries back in Canada. We need the government to do what is best for Canadians, and that means investing green industry. The numbers don’t lie!

I know, I know. There’s already been a tonne of blog posts and tweets about the environmentalism of the Olympics. However, I believe that when an issue is important, every voice counts. The more voices, the more the people in charge are forced to take notice. So take notice Ottawa!

The Olympic organizers have made a pretty solid effort to make the games “greener”. They built energy efficient buildings, they’re re-using heat waste to heat other buildings, they’re promoting carbon offsets. Super.

But I want to focus on the big picture. There’s the frequently played “Beautiful British Columbia” commercial showing Ryan Reynolds enjoying a campfire in the forest, there’s the high impact images of salmon and old growth forests at the opening ceremonies, there’s the overload of images of mountains, oceans, trees and wildlife around every corner. We’re showing the world just how much we love our nature, how much we cherish what we’ve been gifted by geography.

Liars! We present this image to the world but we don’t live up to it at all. This article in the Vancouver Sun sums things up pretty well.

What a majestic representation of the salmon running at the opening ceremonies. According to the Vancouver Sun, 38 salmon runs in BC are endangered. Yet fishing of salmon runs still gets approved due to their commercial value, even those on the brink of becoming endangered or extinct. These runs are also in danger of genetic contamination by escaped farmed salmon (which are Atlantic salmon) or infection by lice picked up when swimming near salmon farms. Drastic changes are needed in the salmon fishery to ensure this symbolic animal does not go extinct.

Great display of the glory of the old growth forests. Logging of old growth stands is happening right now. The pockets that exist are getting fewer and far between. These stands represent a structure that can’t be re-grown in a decade or two. We’re talking hundreds of years.

And then there’s Canada’s environmental track record in general. Not so good. Just because we have a lot of nature and not so many people doesn’t give us a free ride. We consume pretty much the same as America per capita, produce the same amount of GHGs per capita.

Canadians love being associated with nature. So let’s make sure we keep nature around. Let’s live up to what we project to the world. Let’s tell parliament we want to be a green country!

Well I’ve finally finished reading The Wal-Mart Effect. This book first came out in 2005, so I’m a bit behind and the information is a bit out of date. However, I do recommend reading this book, especially if you’re a Wal-Mart shopper.

Now I don’t want to say never shop at Wal-Mart. I’ve shopped at Wal-Mart and there was a time in my life where if I needed a cheese grater, or towels, I could only really afford to shop at Wal-Mart (ok, maybe I’m still in this stage but I’ve made due without Wal-Mart for a couple years now).  But I will say THINK about it when you shop at Wal-Mart.

Just to say something good about Wal-Mart…do you remember when deodorant came in boxes? It doesn’t any more. Wal-Mart made that happen, saving countless trees from being harvested to make deodorant boxes. Why did Wal-Mart do this? Each box cost 5 cents. They asked their suppliers to take out the box so Wal-Mart pays 5 cents less for each one bought, plus less weight to ship saving shipping costs. That’s a lot of saving when you think about how many people have deodorant that they buy 3 or 4 times a year. So they didn’t do it for the environment, but it worked out well anyway.

But what else happens when you want to squeeze 2 or 3 cents less per item from your suppliers? Well maybe the supplier has to use a cheaper material. Maybe they skip employee raises this year.  Maybe, if you ask them over and over to find a way to take 2 or 3 cents off per item (which Wal-Mart does, often, and with a non-negotiable attitude), the supplier has to move it’s factory to China or Mexico.

The Wal-Mart Effect has a story of a company or two that went through each one of those steps. It has stories of real people, like the women from Bangladesh talking about factory conditions where if you made a mistake sewing a pair of pants the supervisors beat you with the pants. How does that make you feel about buying those pants for $20 at Wal-Mart? Not so great a deal anymore, is it?

Wal-Mart does do factory inspections overseas. They do a lot of them. But they also have a lot of factories that supply them and when you push and push to get cheaper products, things happen at those factories that Wal-Mart just can’t catch.

I don’t want to make this a super long post, so I can’t even really scratch the surface of the information in the book. There is also a very interesting afterward that talks of the initiatives Wal-Mart is taking to improve their image, such as cutting greenhouse emissions from all stores by 20% by 2012. Pretty impressive. But will they actually do it? I hope so. As much as we love to hate Wal-Mart, it is a global force that won’t be going away anytime soon and it affects many aspects of our everyday lives whether you shop there or not.